Future Fan – The ownership of relationships

Consider an eight year old playing Lego Indiana Jones on an XBox. Certainly a fan of XBox. Very likely a fan of Lego. Hopefully of Indiana Jones, and as the third Lego game they’re playing that year, unknowingly a fan of game maker; Traveller’s Tales (TTGames). These are very fragmented…

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The SEO’s Apprentice

It’s a guilty pleasure I know, but I’ve watched every season of Lord Sugars, Apprentice and The Apprentice USA with Donald trump – God help me. And God help anyone investing in an SEO business. If you consider what search engine optimisation ‘is’ instead of the way its sold, you…

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The agile evolution of a digital product

I’m sure many of us have fantasized about what it would be like if we took today’s tech back in time to see people’s reaction. Showing Grand Theft Auto 5 to the inventor of Space Invaders… or a tablet device to someone who’s just getting their head around a new…

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Big Data in Small Doses

The issue of advertising came up recently, whilst discussing a responsive, video on demand web service, and it got me thinking again about context dependent delivery. The contextual concerns of responsive sites design are often ignored, but in this case the decision of placing in-stream adverts was made completely unawares…

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Beware the buzz word part 2

The one that bugs me the most right now is Responsive web design. I think that because more than ever before, this techie buzz word is being used as a sales tool and being mis-sold. Product owners and Companies love the idea that they can have a single site that works on…

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Beware the buzz word – Part 1

You know that bit in Shampoo adverts where someone says “And now for the science bit”… I was always pretty comfortable with assuming that the person talking over the ad didn’t really understand the science that much. Earlier in my rather long working life, I was in sales. And of…

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Customer vs Convenience

The swipe card will kill coffee shop loyalty.  At least for many. However more secure and fraud-free a swipe-able card may be for Starbucks or Costa, the simple lack of visual pull for the user who is X away from a free one, will fail to stimulate that consideration in…

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