Future Fan – The ownership of relationships

Consider an eight year old playing Lego Indiana Jones on an XBox. Certainly a fan of XBox. Very likely a fan of Lego. Hopefully of Indiana Jones, and as the third Lego game they’re playing that year, unknowingly a fan of game maker; Traveller’s Tales (TTGames). These are very fragmented…

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Context is king

It seems to be a bit of a buzz term these days, as I hear all sorts of people mentioning contextual design. But in general it feels that its only being described at a fraction of it’s full scope, often focussing on what might be happening on a particular interactive…

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Travel and localisation – don’t take it personal

Whilst away during Christmas (in Catalunya), not wanting to miss out on any sales, I did quite a bit of browsing (slouched on a sofa, as my body slowly digested five course meals), and I was “SO” disappointed with how otherwise regularly-frequented sites treated me and (what should have been)…

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The SEO’s Apprentice

It’s a guilty pleasure I know, but I’ve watched every season of Lord Sugars, Apprentice and The Apprentice USA with Donald trump – God help me. And God help anyone investing in an SEO business. If you consider what search engine optimisation ‘is’ instead of the way its sold, you…

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Big Data in Small Doses

The issue of advertising came up recently, whilst discussing a responsive, video on demand web service, and it got me thinking again about context dependent delivery. The contextual concerns of responsive sites design are often ignored, but in this case the decision of placing in-stream adverts was made completely unawares…

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