Beauty vs Business – “Don’t bold the price”

A selection of menus listing the price down the right hand side

Consider the humble menu Author and restaurateur, Ryan Gromfin had some interesting theories on menu engineering, and so carried out studies in food menu design. His findings proved his theories of how very particular design considerations could increase average per-head orders. Generally speaking Ryan advocates: Removing the currency sign from…

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Context is king

It seems to be a bit of a buzz term these days, as I hear all sorts of people mentioning contextual design. But in general it feels that its only being described at a fraction of it’s full scope, often focussing on what might be happening on a particular interactive…

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The SEO’s Apprentice

It’s a guilty pleasure I know, but I’ve watched every season of Lord Sugars, Apprentice and The Apprentice USA with Donald trump – God help me. And God help anyone investing in an SEO business. If you consider what search engine optimisation ‘is’ instead of the way its sold, you…

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Diamond frameworks

The diamond frame bicycle… arguably the greatest human invention ever. Certainly my favourite. As far as I’m concerned mankind could’ve stopped right there. The joining of those three triangles was the finest moment (to that point) in efficient engineering solving a problem. The frame was designed with users in mind…

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The agile evolution of a digital product

I’m sure many of us have fantasized about what it would be like if we took today’s tech back in time to see people’s reaction. Showing Grand Theft Auto 5 to the inventor of Space Invaders… or a tablet device to someone who’s just getting their head around a new…

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Big Data in Small Doses

The issue of advertising came up recently, whilst discussing a responsive, video on demand web service, and it got me thinking again about context dependent delivery. The contextual concerns of responsive sites design are often ignored, but in this case the decision of placing in-stream adverts was made completely unawares…

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News Imitating Life, Imitating SEO

These days I probably read about the games industry as much as I enjoy playing the games themselves. I’ve always found the business intriguing, particularly around console launch time. I looked forward to following the accuracy of my predictions and certainly have my scars of loved and lost consoles.

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Re-inventing the high street

Someone once said, technology could solve any problem. But the reality is that it can just as equally cause them… and then there’s the definition of “problem” itself; be it logical, social, economical or whatever. I was recently asked my thoughts on how we might use technology to re-invent the…

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